This paper presents a communication strategy for Dusit Thani Maldives to engage the LOHAS market. By highlighting sustainability, wellness, and authentic experiences, the resort can attract eco-conscious travelers seeking responsible luxury vacations.
Green Communication Strategy
This paper presents a communication strategy for Dusit Thani Maldives to engage the LOHAS market. By highlighting sustainability, wellness, and authentic experiences, the resort can attract eco-conscious travelers seeking responsible luxury vacations.
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