{"id":1403,"date":"2023-08-12T13:58:20","date_gmt":"2023-08-12T13:58:20","guid":{"rendered":"https:\/\/theme-dev.cmsmasters.net\/magazine-main\/michael-kors-unveils-fall-2023-ad-campaign-with-bella-hadid\/"},"modified":"2024-09-22T19:27:24","modified_gmt":"2024-09-22T19:27:24","slug":"business-strategy-case-study-analysis","status":"publish","type":"post","link":"https:\/\/impartcollective.com\/terrarium\/business-strategy-case-study-analysis\/","title":{"rendered":"Business Strategy Case Study Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1403\" class=\"elementor elementor-1403\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a7846 e-flex e-con-boxed cmsmasters-block-default e-con e-parent\" data-id=\"c3a7846\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7026df7 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"7026df7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The objective of this academic paper is to study the business strategy of Aura Living, a furniture brand based in Saudi Arabia and critically analyse the business case using tools such as Diamond Strategy, SWOT Analysis, Porter\u2019s Five Forces. The endeavour is to make business strategy recommendations to Aura Living for future growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4014236 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"4014236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Aura Living<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9896055 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"9896055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aura is a furniture and home accessories brand that was founded by Noora Abdullah in 2014. The brand blends Middle Eastern taste with the best of global design, offering on-trend and affordable products to customers who value style and personality. The brand has a presence in the UAE, Saudi Arabia, Qatar, and Kuwait, with plans to expand to other markets in the region (Smith, N., &amp; Meyer, A., 2015).<\/p><p>As outlined in the case, Aura living following the below outlined business first principles:<\/p><p>Market research and trend analysis: Aura Living researches and analyses Middle Eastern clients&#8217; preferences, and expectations. The company keeps itself up-to-date on furniture and home accessory trends.<\/p><p>Aura Living&#8217;s creative designers and artisans create its products in-house. Modern classic, fashionable, contemporary, blended with Arabic traditions are collections that are available.<\/p><p>Quality and value: Aura Living uses premium materials and procedures to make its products last. The brand is competitively priced in the mid-segment market.<\/p><p>Aura Living focuses on delighting their customers throughout the buying journey. The brand is very active and highly followed on Instagram.<\/p><p>Brand recognition and loyalty: By collaborating with high-end wedding planners, Aura Living has gained prominence in premium publications and media. Its aesthetic, design, and in-store experience make it a premium brand attracting a small proportion of the luxury segment who are surprised by the mid-segment cost of the products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7bb05 elementor-widget-mobile__width-inherit elementor-aspect-ratio-169 cmsmasters-ver-position-on-scroll-bottom cmsmasters-hor-position-on-scroll-right cmsmasters-animation-on-scroll-up cmsmasters-show-button-yes cmsmasters-close-but-view-stacked cmsmasters-close-but-shape-square cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-video\" data-id=\"6a7bb05\" data-element_type=\"widget\" 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data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/B_Tys9PITS0?feature=oembed&amp;modestbranding=0&amp;wmode=opaque&amp;mute=1&amp;autoplay=true&amp;controls=1&amp;loop=0&amp;fs=1&amp;rel=0&amp;playsinline=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-6a7bb05&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" class=\"elementor-widget-cmsmasters-video__cover-image\"><img fetchpriority=\"high\" width=\"1024\" height=\"683\" src=\"https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/2023\/08\/Love-That-Design-Aura-Living-Store-Dubai-13-1024x683-1-30x20.webp\" class=\"attachment-full size-full wp-image-34915 cmsmasters_img cmsmasters-lazyload lazyload\" alt=\"\" decoding=\"async\" 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https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/2023\/08\/Love-That-Design-Aura-Living-Store-Dubai-13-1024x683-1-600x400.webp 600w, https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/2023\/08\/Love-That-Design-Aura-Living-Store-Dubai-13-1024x683-1-15x10.webp 15w, https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/2023\/08\/Love-That-Design-Aura-Living-Store-Dubai-13-1024x683-1.webp 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"elementor-widget-cmsmasters-video__play-icon disable_effect\" role=\"button\"><svg class=\"e-font-icon-svg e-fas-play\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg><span class=\"elementor-screen-only\">Play Video<\/span><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8081cd6 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"8081cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Problem Statement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e295c cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"28e295c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Was the company\u2019s \u201cgood problem\u201d of high-end clientele the real problem?<\/p><p>Aura&#8217;s high-status image may deter potential (and intended)\u00a0buyers. Aura would lose sales by losing high-end customers. Pursuing two markets would be cost\u00a0prohibitive and complex.<\/p><p>Going mid-market might cost Aura its high-end charm and media appeal. Would it grow if it remained high-end? Expansion beyond Saudi Arabia?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61cc474 e-con-full e-flex cmsmasters-block-default e-con e-child\" data-id=\"61cc474\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d6bcc22 e-con-full e-flex cmsmasters-block-default e-con e-child\" data-id=\"d6bcc22\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e65a9df cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"e65a9df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download Business Case Study<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3856500 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"3856500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are interested in reading this case study report, download it here.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d8b5e cmsmasters-button-align-left cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-button\" data-id=\"56d8b5e\" data-element_type=\"widget\" data-widget_type=\"cmsmasters-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/elementor\/css\/cmsmasters-custom-widget-cmsmasters-button.min.css?ver=1773216061\"><div class=\"elementor-widget-cmsmasters-button__button-container\"><div class=\"elementor-widget-cmsmasters-button__button-container-inner\"><a href=\"https:\/\/impartcollective.com\/terrarium\/wp-content\/uploads\/2024\/09\/Aura_Case_Study_Analysis_Report.pdf\" class=\"cmsmasters-button-link elementor-widget-cmsmasters-button__button cmsmasters-icon-view- cmsmasters-icon-shape- cmsmasters-button-size-md\" role=\"button\"><span class=\"elementor-widget-cmsmasters-button__content-wrapper cmsmasters-align-icon-\"><span class=\"elementor-widget-cmsmasters-button__text\">Download<\/span><\/span><\/a><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The inferences we draw from this case are plenty. Offering differentiated products (&#038; services) to meet client demands may help a business compete in both mid-segment and premium markets.<\/p>\n","protected":false},"author":1,"featured_media":34915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[29],"tags":[113,131],"post_template":[85],"top_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/posts\/1403"}],"collection":[{"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/comments?post=1403"}],"version-history":[{"count":10,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/posts\/1403\/revisions"}],"predecessor-version":[{"id":35126,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/posts\/1403\/revisions\/35126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/media\/34915"}],"wp:attachment":[{"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/media?parent=1403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/categories?post=1403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/tags?post=1403"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/post_template?post=1403"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/impartcollective.com\/terrarium\/wp-json\/wp\/v2\/top_category?post=1403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}